Where I came from in Brazil, and I think Brazil in general, New Year is the second biggest thing they celebrate (second to Carnival, and... whatever dumb sporting event is going on at the time). It's bigger than 4th of July in the US, with fireworks galore, and it's party everywhere! It's quite a contrast to what it is here, where it's only "yeah happy new year, now let's carry on with our lives" (there are fireworks and stuff but it's nothing compared to what it's like in Brazil.